CRUSHXO

WOMEN’S BEAUTY CAMPAIGN WITH A CAUSE
— Design Direction /. Art Direction

CRUSHING IT

For two years, CRUSHXO was the passion project of Christianne Brooks, a Los Angeles-based Creative Director. Collaborating with the team at CRUSHXO, she developed a gemstone-inspired formula designed with healing properties. To bring the brand to life, she partnered with The Brand Terminal, where we provided end-to-end support—from ideation and brand strategy to creative direction and production. Every visual and strategic element was crafted to tell the story of gemstones, ensuring their essence was woven into every touch point of the brand.

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BEAUTY WITH PURPOSE

"Crush" is more than a name—it’s a mission to break barriers and empower women. From fear to injustice, we take action to #CrushGendercide and support nonprofits tackling women’s issues.

Infused with the energy of crushed gemstones, our beauty products go beyond makeup—they’re a movement. We've partnered with influencers who share our passion for empowerment, using their voices to amplify our mission.

ART DIRECTION, PACKAGING DESIGN, IMAGE TREATMENT, TYPOGRAPHIC TREATMENT, GRAPHIC DESIGN, PRINT, SOCIAL MEDIA ASSETS CREATION AND STRATEGY.

CRUSHXO is bold, empowering, and impossible to ignore—like the best kind of beauty, it makes a statement. It’s where luxury meets activism, proving that a swipe of lipstick can be just as powerful as a mic drop.