Details:
Product Launch
— Creative Direction
COLORCHARM PAINTS
Launch a new sub-brand of 14 new semi-permanent creative colors under Wella ColorCharm, delivering a full campaign with key visual, brand name, packaging & activation ideas.
THE BRIEF
Color is everywhere, inspiring us endlessly. With Wella color charm, you can capture and customize this inspiration. Our campaign encourages creativity and personal expression. See it. Create it.
SEE IT. CREATE IT.
The PAINTS color wheel was imagined to showcase the new Wella ColorCharm Paints colors and highlight intermixability. The Ring of images highlights the nature of inspiration as a source for creative color combinations.
THE COLOR WHEEL
Promotional Layouts // Teasers
CREDIT
CLIENT COLORCHARM // COPY Brian Nesbitt // PHOTOGRAPHY Toto Cullen // ART DIRECTION Gio Castro // ACCOUNT EXEC. Stephanie Jetter