Clairol Professional
PRODUCT LAUNCH FOR FLARE ME —
Concept and art direction film
The Challenge
Develop a marketing strategy for Clairol's Flare Me product line, tailored for millennial women who view DIY hair coloring as a powerful means of showing off their unique identity and creativity.
The Idea
Color for the everyday artist.
Experience the essence of everyday artistry with our vibrant hair colors! We're dedicated to honoring the creativity of young DIYers and the remarkable women who elevate hair coloring to an art form. Join us as we showcase their talents and celebrate the spirit of self-expression. Through engaging and relatable content, we aim to inspire and empower, making artistry accessible to all.
Turn up the sound for the full experience!
Flare Me Blue
Flare Me Pink
The Sound
The sound is the fusion of hair coloring and artistic passions in our videos. From the rhythmic beats of music to the elegance of jewelry and the artistry of photography, each element weaves seamlessly together, setting the tone for our editing process and highlighting the creative essence of every moment."
Credits
CLIENT Clairol CD Christianne Brooks COPY Brian Nesbitt PHOTOGRAPHY Toto Cullen ART DIRECTION Hannah Matthew Martinez ACCOUNT EXEC. Shira Shane