Seb Man
NORTH AMERICAN PRODUCT LAUNCH —
Design Direction and On Set Art Direction
The Brand
With the rise of barber shops and men’s grooming trends, the market for men’s hair and beard products is booming. Coty seized the opportunity and created a new brand for our client Sebastian Professional – Seb Man. The brand offers a compact and versatile line of care, styling and grooming products.
Seb Man x Jordan Hicks
Millennial men don’t want to be put into boxes or be stereotyped. Seb Man celebrates men in all their rich multiplicity. Enabling them to express all versions of themselves, in the most hassle-free way. Born was the “Slasher Campaign”
SELECTWORLD LOS ANGELES was asked to localize the global “Slasher Campaign” for the North American market. We’ve partnered with Supercuts and Jordan Hicks, St. Louis Cardinals pitcher to activate a digital campaign and bring awareness to the brand.
Organic Social // Teaser and Launch
The Design
The global design strategy seamlessly integrates the Idea of “ the slasher” across art direction, type treatment, image treatment, copy, and video animation.
Organic Social // Awareness and Education
Organic Social // Awareness and Education
Promotional Brochure
Set Design
Youtube // How - To - Content
Credits
CLIENT Coty CREATIVE DIRECTION Fabrice Policella ART DIRECTION Siavash Demehri COPY Joel Buck ACCOUNT EXEC. Katie Moradi PHOTOGRAPHY Remy Tortosa