Nivea Bodywash
Brand Campaign —
Creative direction and creative strategy
The Challenge
With over a hundred years of innovation and expertise, Nivea is synonymous with skincare, building an unparalleled heritage and fierce loyalty across the world with its blue logo. As other global competitors entered the body wash market in a big way, we relaunched the brand’s leading category with a message that successfully fused old values with a powerful new formula.
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The Story
LITTLE THINGS ADD UP
From special moments you share with others to taking time for yourself. The small, conscious choices make all the difference. With our campaign, we celebrate the little things and the big things they add up to - including the difference a few drops of nourishing serum in your body wash makes on your skin.
Nivea Home Page
The Solution
Through visual storytelling that spanned broadcast, digital and print, we spotlighted the brand’s latest innovation by bringing a breakthrough formula to life: a nourishing serum infused with powerful plant-derived ingredients. A simple step in a daily routine now gives you completely nourished skin.
Organic Social
Web Banner
Print Ad
Paid 15 Sec. Ads
Credits
CLIENT Beiersdorf COPY James Elizabeth Arnett ACCOUNT EXEC. Daniel Rahmann TRAFFIC Jarim Person-Lynn PRODUCTION Dieter Lebbe DIRECTION Drew Bourdet PHOTOGRAPHY Fro Rojas ART DIRECTION Andie Hearst EDITING TV Cut+Run EDITING SOCIAL Patrick Naughter POST PRODUCTION NOZON