OBAGI CLINICAL
BRINGING OBAGI MEDICAL TO SEPHORA —
Art Direction and Visual World
SCIENCE MEET SKINCARE
For over 30 years, Obagi Clinical has been a leader in skincare. With a distribution model that went through physicians, the brand was missing an opportunity to connect directly with its consumers. We were tasked with launching them into their first retailer, Sephora.
Tapping into the insight that millennial consumers want effective products that help them achieve the most out of life, we launched the “High Impact” campaign, marrying Obagi’s medical heritage with macro skin photography and explanatory ingredient videos. This approach created a clean, clinical visual world while showcasing the product’s efficacy.
HIGH IMPACT
HI SEPHORA
Beauty aficionados who refuse to choose between clean ingredients and high performance.
CREDIT
CLIENT Obagi // CREATIVE DIRECTION Christianne Brooks // AGENCY TheBrandTerminal