Wella Professional

Celebrity brand campaign —
Creative direction and social content creation

The Challenge

In a sea of hair care options, we were challenged to make some noise about "EIMI PERFECT ME," the latest gem in Wella Professional's styling range. Our plan? Cook up a unique buzz in North America, starring none other than the fabulous Sophie Turner.

Sophie Turner x Eimi Campaign Video

The Story

EIMI is all about standing out—a language of individuality, uniqueness, and artistry that shapes every client's authentic look. Sophie Turner embodies this spirit, fearlessly embracing every role and leaving her distinctive mark on each performance. Delving into her journey unveils the magic behind the scenes—a transformation from character to character, from ingénue to star. With her stylist by her side, they seamlessly transition from one look to another, enhancing each other's craft. Join us for this intimate peek into the collaboration between two artists.

Shoot Concept

We created a 360-campaign showcasing Sophie Turner and her longtime friend and stylist Christian Wood. Our campaign palette and look took inspiration from her work in Game of Thrones.

Solid Results

The announcement and behind the scenes photos released in June generated 233MM+ earned media impressions, including coverage in Vogue, Elle, Harpers Bazaar and more.

October 2017 // Times Square // New York City

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Credits

CLIENT Wella Professional COPY Brian Nesbitt PHOTOGRAPHY Alexi Lubomirski ART DIRECTION Siavash Demehri EDITING Das Werk Hamburg ACCOUNT EXEC. Katie Moradi & Tami Evioni

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